Animated newsletter banners and website animationsThe StudioAnimation, motion graphics

The brief

Create animated banners to use in newsletters and on the website to promote core service areas of The Studio. 

The challenge

Banners need to be exported as a gif, and the aim is to keep the file size at a minimum to avoid emails being flagged by the file size of the attachments.

The solution

Creating simple animations in solid color, keeping a consistent background color to keep the file size low when exporting as a gif. The circle element of The Studio logo has been used throughout as a device to translate the message of the campaign. This creates a cohesive campaign where each banner feels fresh and tailor-made.
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